“Domains have and will continue to go up in value faster than any other commodity ever known to man” -Bill Gates
It is true! The domain names industry is on its peak, but not saturated (yet). Making a decision on what your (own, business’ or customer’s) domain name will be is not easy at all. Picking up the correct domain name for your website requires an in-depth knowledge of the industry your website is categorized, and a deep understanding of the “web” industry: search engine optimization tips, internet marketing strategies & techniques and domain name tips. In this article I am listing 7 tips that someone should consider in order to choose the Great domain.
Always use your business name as the domain name. Your visitors should have only one name to remember your business.
Your domain name should be short and/or easy to remember. Domain names that are short and easy to remember names enhance the returning visitors percentage to increase and increases your website’s visitors loyalty.
In addition to Tip #2, avoid using more than 4 words in your domain name. For example, avoid www.bestfreesoftwareontheweb.com!! It is both difficult to remember and type. Although it is increasing difficult to buy short domain names, it worth to try!
On top of registering a domain using your business name, register another domain name that is related to your business sector. If you are operating on the luxury hotels industry, I recommend you purchasing a domain with your hotel’s name, e.g. www.HotelABC.com and an additional domain www.LuxyryHotelsDenmark.com. You can then point both domain names to the same website.
If you need to use abbreviations, use only those that made sense and/or easy to remember. For example, instead of using www.cyprusinstituteofpsychologists.com, it might be easier to using www.cip.com.
Avoid using hyphenated domain names. The advantage of hyphenated domain names is that it is easier to spot when printed. For example: www.Cyprus-Institute-of-Psychologists.com is easier to read as compared to www.cyprusinstituteofpsychologists.com. The downside is when the domain name is communicated verbally. To really make sure the person you talk to get to your website, you have to pronounce it as “www dot cyprus hyphen institute hyphen of hypen psychologists dot com” as compared to pronouncing it “www dot cyprus institute of psychologists dot com”. Imagine if you had to tell a customer, or a friend, to visit such a long url with hyphens and maybe numbers, over the phone!
Avoid using “to” or “for” or numbers in your domain name as your visitors may type “2″ or “4″ instead (and vice-versa).