Are you in the business of selling dreams? If like the majority of people living in Cyprus, you work in the services, hospitality or tourism sector that’s exactly what you do. You sell dreams to tourists and visitors, the reality of which is an all-too-short week or two in the sunshine. You probably don’t need to be reminded of how important these dreams are to the local economy (79.6% of Cyprus’ GDP). You also don’t need to be reminded, especially in this economy, how competitive the dream business is. So…