Are you in the business of selling dreams?
If like the majority of people living in Cyprus, you work in the services, hospitality or tourism sector that’s exactly what you do. You sell dreams to tourists and visitors, the reality of which is an all-too-short week or two in the sunshine.
You probably don’t need to be reminded of how important these dreams are to the local economy (79.6% of Cyprus’ GDP). You also don’t need to be reminded, especially in this economy, how competitive the dream business is.
So how do you capitalize on these short-lived dreams and maximize revenues from your fair-weather customers.
You’ll want to keep your guest’s memories fresh and longing for more. There is no better way to do this than by sending them a regular postcard (email) from Cyprus.
NetShop ISP has partnered with iContact, a leading international email marketing company, to help you keep in contact with your guests and make sure Cyprus is never far from their mind.
Email Marketing tips to keep your guests coming back
A regular newsletter focusing on upcoming events may inspire your guests to take advantage of budget flights and make more frequent trips to the Island. Make sure you plan far enough ahead to make plans.
Recipe ideas from a local chief will remind your guests of just why they developed a taste for Cyprus in the first place.
Increase occupancy rates out-of-season by offering voucher codes and themed seasonal events.
Encourage guests to post comments and holiday photos to your facebook page. By engaging with social networks your guests will be reminded of their vacation throughout the year.
Don’t forget the local population. Expats love to feel part of the community and a regular email can place you at the heart of that community.
To learn more about how email marketing can benefit your business, sign-up for a free trial of iContact’s email marketing software here: http://netshop.icontact.com/or read more about the email marketing services we provide here.