The use of video to gain more customers sounds like a great idea. The new smartphones, tablets and other portable web devices has manufacturers, small businesses and sales organizations looking to increase profits with web video content.

For example – an HVAC contractor can increase business by showing a DIY video on how to install a programmable thermostat. Embedded videos uploaded to YouTube can be played on any webpage or site that supports embedded content. YouTube also helps businesses get around the long time controversy of Apple vs. Flash player.

There are ways you can also add music to your presentation through YouTube as well if there is no script. YouTube has a service called Audio Swap and you may be able to add copyrighted music with no fear of infringement accusations. Your embedded videos can be read by search engines and potential customers can follow links and see the Tags and Meta data you have set up, this option is not available with Flash.

NetShop has many suggestions to help you get your feet wet when it comes to improving your business’ web presence. Read also the Part 2 of this topic to find out when and why you should be using Flash to draw potential customers to your business.