A recent blog posted by SEO expert Jeff McRitchie has some very important recommendations for those interested in getting Search Engine Optimization for videos on their web sites. A good rule of thumb for this type of SEO is to use the same strategies that get results for non-video presentations.
The content must be high quality and must also be relevant. The description of the video must be accurate and must be important to your target market. A description with the right keywords and metatags will lead to better SEO for videos just like the written content on your web site.
The drawing power of the thumbnail is something that McRitchie focuses on in his blog. A thumbnail is a picture that also is relevant to the content that will be attractive to people and make them begin streaming to get your message. Many videos use a still from the video as the thumbnail – this may or may not be your best bet, it all depends on the overall message.
For a small business just preparing to launch a website, producing a high quality video may seem like something out of the realm of possibility. Contact our web developers at NetShop for any and all strategies you’d like to pursue when taking your business online. Our experts are well versed in a variety of effective ecommerce solutions that will help your business stand out from the crowd.