When a customer enters your company name into a web browser that name is sent to his default Domain Name Server (DNS) and his computer asks if the server knows your company’s IP address. His DNS may have answered this query recently and it can provide his computer with the IP address of your company quickly. If this isn’t the case his computer will be connected to central zone files and it will ask them for the address of your company’s primary domain name server. Then the customers DNS will…

When John Lennon brought out his album Walls and Bridges in 1974 he may have known about computers but he probably didn’t have much information on the concept of the internet. The album could however be a description of the way the internet is constructed. The World Wide Web can be seen as a bridge leading to wherever you want to go. A company in London can easily log on to the internet and get information about their accounts in Cyprus with the click of a button. This virtual trip…

Web site content, as said in part one, can look the same for your customers using a desktop as it does on a mobile device. The mobile apps available have improved the Smartphone experience, but these improvements may not be in your best interests. The mobile customer may want things from your web site that may be hard to navigate to when on an iPhone, Blackberry or Droid. Some desires may be too specific to each customer to make it feasible to satisfy everyone, no matter what improvements are made….

The mobile device has freed people from their desktops and this has put some companies with a web based presence at a quandary. The need to analyze how the mobile device user may differ from the desktop user can lead to better sales. In many cases the mobile and desktop user are one and the same but if your customer has different needs when surfing on his Smartphone that is something that you need to know. We’ve all been there; using zoom on websites accessed by phone, and the frustration…

In August 2012 the Adobe Corporation released its first open source family type to happy web design and graphic design communities. The Source Sans Pro has many different type families available and a number of free fonts. The font family can be downloaded from Adobe’s official announcement page. Adobe was thoughtful in their font decisions as they wanted to use fonts that were good for short interface labeling as well as easy to read in long passages of text and print. The community now has another free tool to work…

The saying “A picture is worth a thousand words” (first said by a photographer no doubt) appears to ring just as true in the world of SEO as it does in magazines. In an amusing self-deprecating article on SEOMOZ.com Cyrus Shepherd discusses how the new Google algorithm seemed to be giving added weight to accompanying pictures embedded in blogs and articles. Title tags used to be what web masters worked on to get their blogs noticed by the Google bots but Cyrus saw that those with author profile photos from…

PHP has announced that two upgrades are available for PHP5. They recommend updating the software immediately as PHP5.4.5 and 5.3.15 will fix 30 bugs in the older version and one security related issue in stream implementation. It is a free download available at php.net downloads page. The popular Open Source scripting language has been around since 1994 and it can be embedded into HTML5. These new upgrades will lead to a more secure and user friendly web page. Your choice of scripting language will largely depend on what type of…

In a recent article in the Computer Business Review Alastair Mitchell states that to compete with the US’s Silicon Valley start-ups, UK based companies need more venture capital in the latter stages of their development. He should know – his company Huddle (provider of cloud based content management and collaboration and sharing platform services) is proof positive that late stage funding is crucial to continued growth. Mitchell believes that successful start-ups can’t keep going on to become world class businesses because many can’t raise enough B, C, and D stage…

In an interview with Matt Cutts, Eric Enge an SEO professional asked about duplicate information. He showed Cutts an example of different words expressing the same information and indicated that he believes this is counterproductive to the company offering the information. Matt definitely agreed, stating that it isn’t that the second site is necessarily doing anything wrong, it’s just they are offering nothing new and shouldn’t expect page rank to be improved by this strategy. He said Google tries to seek out sites offering varied information on a particular topic…

The head of Google’s Web spam team, Matt Cutts, recently sat down for an interview with Eric Enge to discuss what makes a quality web site. Eric Enge is coauthor of the book “The Art of SEO” and he had many questions about how a new company can improve their page rank in today’s ever changing internet environment. In the interview Cutts expresses the importance of understanding that the algorithm tries to find diversity in the topic being searched. He believes you can carve out a niche in an established…