It seems a bit ironic that the Google Panda and Penguin updates of last year had sought to find better content with their web crawler.  After all, content marketing has been a focus of some of the most successful companies for several years now. The new digital marketing strategies have been moving away from things like banner ads to get attention, just like many companies no longer advertise on roadside billboards. Effective content marketing starts with finding out what your potential customers need and want. You provide information to your…

A recent survey conducted by Strategy Analytics found that small and medium sized businesses are using cloud computing as a way to keep their IT department expenditures under control. The survey of 801 businesses that employ between 1 and 250 people showed that many small businesses were relying on the cloud for more complex solutions to their IT needs. The details of the survey, conducted in the first quarter of 2012 can be found on the Strategy Analytics website. The cloud can help these businesses grow without the outlay of…

Social Media is a trend. This is not necessarily bad. When trends come up, people rush to follow them. They see what others are doing and copy them. Again, this is not necessarily bad unless you do it in the wrong way. We ‘ve seen Fortune500 companies implementing wrong strategies in Social Networks. We ‘ve seen local companies succeeding and growing because of Social Media. Here come’s the question. What is the magic key to succeed in Social Media ?