An interesting use of digital marketing may be how high street survives in the UK. An article in marketing week points out that with proper use of new marketing strategies stores can welcome the Smartphone and computer user by appealing to their digital habits. The article also points out that help may be coming from an unusual source: Google. Google wants to help retailers understand current consumer behavior. One way is to inform retailers how people use Smartphones while they are in the store. This information could help retailers use…

Of all the pages you have set up on your website, the one that gets the most visits could very well be the one with FAQs. After all the best way for a visitor to get to know you is to ask questions. In most cases when a visitor has a question they will go hit the FAQs page first with the hope that the question has been answered before. Having a comprehensive FAQs page is important to provide customers with the information they need to make a purchase as…

The explosion of applications for mobile users has been impressive and it seems we are just only seeing the very beginning. Cisco, a worldwide leader in communications, has conducted a survey and one of their conclusions is that by the end of 2013 there will be more mobile connected devices in the world than people. That would seem to make sense since they found that mobile traffic grew by approximately 70% worldwide last year. The development of applications that can be deployed on these devices should be the goal of…

The search engines reward those companies that utilize the best keywords for their product. In general, keywords are used to bring people to your website. When it comes to ecommerce though you want to target the more interested buyer instead of just the casual internet surfer and that usually leads to a need for long tailed keywords. Marketing clients who are new to SEO can make a mistake in wanting to have the best keyword or two for their niche. Longer tailed keywords probably won’t drive as many searchers to…

When exploring the ways to market your company digitally you will most likely review the topics of Search Engine Optimization, Social media networks and email campaigns. All of these methods can have an integral place in the sales experience for your customers and your company. Digital marketing’s overall goal is to bring people into the sales process – and that process can be thought of as a funnel. SEO and Social Media are excellent methods you can use to get people into the top of the funnel. Email can be…

There is an important message in a recent article at SEOMOZ.com – that some graphics may lead to better search results for your company. Fresh content and proper titles are still referenced more in reports based on Google Analytics results but there can be a way to chart what images can do as well. The image advantage for SEO is best exploited by the company that relies on pictures as a way to present the company and what it offers. For example an accounting firm should focus on keywords and…

When John Lennon brought out his album Walls and Bridges in 1974 he may have known about computers but he probably didn’t have much information on the concept of the internet. The album could however be a description of the way the internet is constructed. The World Wide Web can be seen as a bridge leading to wherever you want to go. A company in London can easily log on to the internet and get information about their accounts in Cyprus with the click of a button. This virtual trip…

A recent News article in the New York Times by Brian Chen gives us another story of how PayPal’s aggressive approach to protect buyers has hurt one of its clients. When Jorge Espinoza, who runs a web service that bikers and runners can use to sign up for races, saw a great increase in registration fees through Pay Pal he found his account frozen. He has since been compensated by the world’s largest online payment service but it was a nightmarish experience for him and his fledgling business. There have…

The Cyprus Ministry of Commerce, Industry and Tourism has announced the second phase of the sponsorship plan for the development of dynamic and e-commerce web sites. On the 4th of March 2011, the Cyprus Ministry of Commerce, Industry and Tourism has announced that the invitation of the second sponsorship plan (“GO E-commerce”) will be released in the very near future. NetShop Internet Services Ltd is proud to be amongst the accredited companies that can handle businesses applying for this program either for a Dynamic Web Site Development (Sponsorship Plan 1)…