A serious downgrading of many sites occurred in late February as Google believed a number of UK news sites had sold links to a web site via advertorials. An advertorial is an advertisement that in this case is used to boost page rank and Google has come down especially hard this time. There were stories that the page rank scores of the sites involved were downgraded to zero. The advertorial is similar to a television infomercial. There is a story about a product or company being discussed as if it…

An interesting use of digital marketing may be how high street survives in the UK. An article in marketing week points out that with proper use of new marketing strategies stores can welcome the Smartphone and computer user by appealing to their digital habits. The article also points out that help may be coming from an unusual source: Google. Google wants to help retailers understand current consumer behavior. One way is to inform retailers how people use Smartphones while they are in the store. This information could help retailers use…

If you read part one of this post you can see just how important the proper use of primary and secondary keywords and key phrases to create anchor text for back link purposes is. The techniques of Joseph Archibald in the area of using anchor text have withstood the test of time and the Google Penguin and Panda updates. The secondary level of creating backlinks that he uses is a little different. You want your secondary level to be where people hear about your product through mass article submissions and…

When you want your message to get out to qualified prospects who are interested in buying your product or service you need to pay careful attention to the keywords you use. The Google algorithm is on the lookout for spam and too much repetition of a small number of key words may be read the wrong way. The best way to get backlinks that can help your organic search results is by properly using keywords and anchor text to direct readers back to your site. In a recent article on…

There are so many different articles available on the web that talk about Search Engine Optimization. While having access to all this information can be good for those looking to do research, the sheer volume can be overwhelming and confusing. There comes a time when a small business or a large one that has many locations needs to focus on what Aaron Zwas called Google Optimization in a recent article on his company website. The focus on how to optimize your presence on Google should involve efforts beyond just search…

 The mobility offered by tablets, Smartphones and laptops has created yet another category of search optimization to be considered – mobile search optimization. The strategies for mobile search optimization are a little different than those commonly used for Search Engine Optimization. If a user just wants to access your website using a mobile device your efforts at SEO can get them there quickly. If you want to do everything that you can to increase mobile search results though you might have to retool your SEO tactics a bit: You could…

Making use of Facebook as a place to distribute information about your company and products to increase search engine optimization is a valuable strategy. Now Facebook has their own brand of search optimization you need to monitor and your company may benefit from focusing on how to improve it. Depending on what you advertise on Facebook and how you advertise it your success could be directly linked to Facebook graph search optimization. These strategies do not focus on content that gets sent to those who have “liked” you in the…

Of all the pages you have set up on your website, the one that gets the most visits could very well be the one with FAQs. After all the best way for a visitor to get to know you is to ask questions. In most cases when a visitor has a question they will go hit the FAQs page first with the hope that the question has been answered before. Having a comprehensive FAQs page is important to provide customers with the information they need to make a purchase as…

The World Wide Web can be a daunting place to try and advertise your products and services for sale. The same marketing rules for other media do still apply and the web gives you new tools to accomplish your goals. It also can give you some pointers in what you may be doing wrong. First you need to use what you know about your company’s product and think of words that can differentiate your brand from the competition.  This is usually referred to as your Unique Selling Point (USP). Think…

It seems a bit ironic that the Google Panda and Penguin updates of last year had sought to find better content with their web crawler.  After all, content marketing has been a focus of some of the most successful companies for several years now. The new digital marketing strategies have been moving away from things like banner ads to get attention, just like many companies no longer advertise on roadside billboards. Effective content marketing starts with finding out what your potential customers need and want. You provide information to your…